Wednesday, September 02, 2015

Two words

Have you noticed the latest fad in hospital advertising? The idea is to present a two-word summary of the hospital's attributes.  An example is above.  Among other I've seen are:

"Human First"

"We do."

I guess ad people like this type of pairing because the viewer can apply his or her own meaning to the phrase, and presumably that meaning will reflect favorably on the hospital.  But truly, I don't think most of these slogans mean much of anything at all--and in any event they do not create memorable connections between the viewer and the corporate sponsor.

Please submit examples from your area, so we can keep the collection growing.