Thursday, September 03, 2015

A change

To my loyal readers:

I've been writing this blog for over 9 years, starting during my tenure as CEO of Beth Israel Deaconess Medical Center,  and continuing now over four years later.  During that time, I've had a chance to tell many stories and express lots of opinions with regard to various aspects of the health care industry, and you have rewarded me with your readership and your comments.  I am deeply grateful for that opportunity and for that connection with so many of you.

As my life has moved on, my other activities have evolved. While health care will always be an underlying interest for me (and anybody else getting older!), I am getting more and more distant from the day-to-day policy issues and industry struggles.  There are other people who are better suited to write about those matters.

So, starting after the Labor Day break, I am planning to shift the focus of this blog to topics where I might be able to contribute to people in a broader range of industries and sectors.  The focus will be on my core set of activities and interests--negotiation theory and practice, leadership training and mentoring, and teaching.  Some days, clinical process improvement will be covered, as that subject overlaps all of those topics--but you will not be seeing stories about health care policy, industry structure, market power, and the like.

I'm also going to reduce the frequency of these posts, from the current daily schedule driven by current events to something more sensible (and personally sustainable!)

I'm hoping not to leave my health care followers behind, but I am hoping that others, too, will find the topics of value.  Please continue to stay in touch and, as you have done so generously in the past, forward these links to others who might be interested.

Thank you.

Wednesday, September 02, 2015

Two words

As I head into a Labor Day weekend blogging break, I offer this thought:

Have you noticed the latest fad in hospital advertising? The idea is to present a two-word summary of the hospital's attributes.  An example is above.  Among other I've seen are:

"Human First"

"We do."

I guess ad people like this type of pairing because the viewer can apply his or her own meaning to the phrase, and presumably that meaning will reflect favorably on the hospital.  But truly, I don't think most of these slogans mean much of anything at all--and in any event they do not create memorable connections between the viewer and the corporate sponsor.

Please submit examples from your area, so we can keep the collection growing.