Is it sponsored by the NHS?

Apropos of the post below on the National Health Service in the UK, I have found one of the ways they ensure a hefty census of patients. Here is the website that describes it all, entitled, Daredevils face danger in cheese chase race. Yes, a cheese race.

Highlights of the article:

Dozens of madcap competitors risked their necks on Monday for a shot at glory in one of Britain's most barmy annual events -- chasing a rolling cheese down a steep hill.

Jason Crowther from Pembrokeshire, west Wales, won the first of the five bone-crunching races to complete a hat-trick of victories over the last three years. "There's no training you can do for this," said the battered 25-year-old, proudly clutching the seven-to-eight pound (3-3.5 kilogramme) cheese.

Oddball Japanese television personality Daisuki Miyazaw, 34, claimed second place in one race. Seemingly dazed, he said: "We are strong, but it hurts so much," before hobbling off for medical treatment.