KevinMD offers a prescription

The most prodigious health care blogger in the world, Kevin Pho, has published a book that will be of great interest to physicians and medical groups over the coming years.  In the whirlwind of rankings and other stories, how do you respond to online ratings and work with all of the major physician review sites?  As consumers get more and more information about doctors from the Internet, there is always the danger of untoward publicity about a doctor or group of doctors.  How can you protect yourself from inaccurate stories that can affect your patients' trust in you and, indeed, your livelihood?  How can you manage your on-line reputation to present an accurate reflection of your skills and abilities?

Kevin, co-writing with Susan Gay, has set forth a plan and useful thoughts in Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices.

The Foreword is written by Robert Wachter, MD, and the book has many endorsements, including from  from Eric Topol, MD, Abraham Verghese, MD, Jerome Groopman, MD, Pamela Hartzband, MD and me.  Here's what I said:

"As one of the most prolific practitioners in the world of social media, Kevin Pho's insights for doctors and other health professionals are soundly based on experience. His ability to demystify this arena for others comes from a clear and concise exposition of what is fact and what is fear. His book is an important contribution to creating a more patient-centric healthcare system that is also highly respectful of the knowledge and good intentions of physicians and other clinicians."

It is now available for a limited time pre-order price, here.