How not to do fund-raising

I suppose it's not fair to pile on two years later, but I was taken aback when I recently came across this solicitation video produced by Parkland Memorial Hospital as it was engaged in a major capital campaign.  It stands as an example of poor taste in fund-raising, with regard to both the imagery and words chosen. When we consider that the hospital obviously spent a lot of money on this production as it was going through major turmoil, in terms of its quality of patient care, we really have to question the priorities of those then in charge.

Here's the video: