Tuesday, November 18, 2014

Product placement, to a new level

Speaking of Intuitive Surgical, do any of my readers find anything wrong with this announcement?

Intuitive Surgical (Nasdaq:ISRG) has awarded technology grants to five top U.S. medical centers to increase training opportunities in minimally invasive surgical techniques. Dartmouth-Hitchcock Medical Center, Duke University, Oregon Health & Science University (OHSU), University of Texas Southwestern and Washington University School of Medicine in St. Louis will each receive a da Vinci System console and Skills Simulator™ equipment for one year. 

I do.  It's this: The line between academic inquiry and education and commercial strategies has become so blurred as to be meaningless.

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