Friday, August 07, 2015

Whole systems approach to product design at MIT SDM

A Whole Systems Approach to Product Design and Development


2015 MIT SDM Conference on Systems Thinking for Contemporary Challenges

October 7, 2015 at Wong Auditorium, MIT
Neal Yanofsky, Chairman, Cheddar's Scratch Kitchen; Board Member and Senior Advisor, Snap Kitchen                                               
Keynote — Can Managers Contribute to Design that Creates Competitive Advantage?

Everyone loves outstanding design, but how can it be used as a business tool that provides more than fleeting benefits? And how can left-brained managers effectively support and develop the work of right-brained designers?

In this keynote address, Neal Yanofsky will explore the benefits and challenges of elevating design to a strategic tool.

Additional speakers include: Todd P. Coleman, PhD; Steven D. Eppinger, ScD; Pat Hale; Matt Harper; Matthew S. Kressy; Shaun Modi; Joan S. Rubin; and Maria C. Yang, PhD.

We invite you to join us! Register today.

About the Conference
The annual MIT Conference on Systems Thinking for Contemporary Challenges, sponsored by the System Design & Management program, provides practical information from multiple disciplines for using systems thinking to address complex challenges, whether in industry, academia, government, or the world at large. All are welcome to attend.

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