On this post by B. L. Ochman, we find "10 Reasons Your Company Shouldn't Blog," mainly focused on her advice that CEOs shouldn't blog.
I especially enjoyed this comment by Mark Brooks:
CEOs time is extremely precious. The best way to extract a blog out of a CEO, and keep it colloquial is to interview them twice a week, then transcribe, then edit to something interesting. The time impact to the CEO should be 10 minutes per interview. Transcription and editing and posting time an additional ~60 minutes per interview.
Whew, fortunately, I never had this advice when I started this whole thing two years ago. I might never have started. But at least if I followed Mr. Brooks' approach, someone on my staff would know what is going to be posted before they read it here.
But, poor misled Mr. Brooks, thinking CEO time is precious. In fact, it is the least valuable time in an organization if things are working right. And, if things are not working right, it is even less valuable.