Our client, Legal Sea Foods Restaurants, wanted to spread the word that no one has fresher fish than they have.
We wanted to do something unexpected that makes the point and gets some buzz going.
As one of their restaurants is adjacent to the Boston Aquarium, we opportunistically placed a sign for the restaurant right next to the direction signage to the aquarium.
We made these signs and actually put them up.
Yes, a bit of a stunt, but strategically right on the money. That's the kind of work we like to do.
New York, NY