Our local transit system here in Boston, which we lovingly call the T, is -- again -- in deep financial trouble, mainly the result of inaction by the Legislature in solving its structural problems. They are experts in kicking the can down the road, putting off real solutions.
So, what we end up with is increasing ugly approaches to raise revenue. Check out these new ads on the turnstiles, of all places. As you approach, you actually have to focus to realize the turnstile is still there.
So, what we end up with is increasing ugly approaches to raise revenue. Check out these new ads on the turnstiles, of all places. As you approach, you actually have to focus to realize the turnstile is still there.
I don't mind the advertising. To me, it's less invasive than the advertising actually on the trains (though I don't mind that much either). It's more similar to a billboard - a passing (and potentially recurring) exposure to a company's message. We need public trans, and if this is what it takes, so be it!
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