I've been
engrossed with a client, Joy Feldman, who is a nutritional consultant
and an author. This week, 75,000 children in RI at over 215
schools and youth programs will hear simultaneous readings of her
children's book, "Is Your Hair Made Of Donuts?".
This
book's message is "you are what you eat" and seeks to empower our
littlest ones to make healthier choices about their food. Amazingly, if
you catch them young they slurp up carrot juice (which Joy does onsite)
and really get it!
Joy has done this by single
handedly recruiting schools, going through no "systems" to do so - what
has happened is extraordinary by any measure....much less a PR one!
75,000
kids. 215+ schools & programs. 8 Mayors wearing a 2 foot tall
donut hat reading in their cities/towns. The Governor reading (though
not until the 20th). The head of the Board of Education reading. The
Director of the RI Department of Health reading. 4 TV news anchors from
2 different stations reading. The head of Capitol TV (state house)
reading. We have two Fitness/Personal trainers reading. We even have 2
RI Beauty Queens!
9 Corporate Sponsors
buying books for schools and libraries, healthy snacks, and providing
readers. From Blue Cross to United Health to Whole Foods to Sodexo!
And
- on Tuesday at the rise of the house and senate Joy will be presented
by a legislator wearing her hat while he reads a proclamation and the
cities/towns which participated are read off.
I
just thought you would appreciate hearing about this as this one woman
is on a quest to improve children's nutrition. Shows what you can do
when you step out of the box of the systems.
1 comment:
Thanks, Paul - it was a wonderful day - mayors and legislators wearing donut and veggy hats....first you get their attention, then you tell them something worth listening to.....it was a powerful day with many teachers having spent the whole week talking about healthy foods and doing arts projects and cooking and recipe contests, etc. We even involved school lunch companies and health insurers....all orchestrated by one woman, acting on a personal mission to impact the health of our children and to empower them as agents of their own bodies....it was a privilege to be part of promoting her efforts.
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