There's an elegant article at Medscape by Christopher Labos called "It Ain't Necessarily So: Why Much of the Medical Literature Is Wrong." Key points:
Given a statistical association between X and Y, most people make the
assumption that X caused Y. However, we can easily come up with 5 other
scenarios to explain the same situation.
1. Reverse Causality
Given the association between X and Y, it is actually equally likely that Y caused X as it is that X caused Y.
2. The Play of Chance and the DICE Miracle
Whenever
a study finds an association between 2 variables, X and Y, there is
always the possibility that the association was simply the result of
random chance.
The Frequency of False Positives
It is sometimes humbling and fairly disquieting to think that chance can play such a large role in the results of our analyses.
3. Bias: Coffee, Cellphones, and Chocolate
Bias
occurs when there is no real association between X and Y, but one is
manufactured because of the way we conducted our study.
4. Confounding
Confounding, unlike bias,
occurs when there really is an association between X and Y, but the
magnitude of that association is influenced by a third variable.
Real-World Randomization
Confounding can be dealt with
through randomization. When study subjects are randomly allocated to one
group or another purely by chance, any confounders (even unknown
confounders) should be equally present in both the study and control
group. However, that assumes that randomization was handled correctly.
5. Exaggerated Risk
Finally, let us make
the unlikely assumption that we have a trial where nothing went wrong,
and we are free of all of the problems discussed above. The greatest
danger lies in our misinterpretation of the findings.
Seems like they are confusing confounding with effect modification.
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