A recent informal survey we conducted indicates that more people know BIDMC is a teaching hospital of Harvard Medical School (52%) than know we are the Official Hospital of the Boston Red Sox (36%). However, we have been the former since the 1920's and the latter only for five years. This suggests to me that there is a relative lack of staying power in the Harvard name. I've put in a call to the administration at Harvard with some suggestions as to how they could enhance their brand identity. I left three options on President Faust's voicemail:
1) Merge with and leverage off the reputation of another university. My suggestion was MIT.
2) Purchase the Red Sox and move the main administrative office of the university to the snack bar on the Green Monster at Fenway Park, where it will be seen every time Mike Lowell or Manny Ramirez hits a home run.
3) Become the official university of the Boston Red Sox.
Thus far, no one has returned my call.