While I know we have been talking about hospital advertising, I happened to notice an ad for the Boston Public Schools on the "T" while I was riding to work this morning. My first reaction was, why should the public schools spend time and money and effort advertising? Don't they have better things to spend their money on?
But then, I thought about it differently. The schools in Boston went through a very troubled period, and they have made a lot of progress over the last few years. Why not place some ads to remind people of this progress and give both students and the community a sense of confidence and pride? Perhaps it will enhance the atmosphere for hiring graduates of those schools, or give businesses a reason to get more engaged with them, or some other good thing.
So, image advertising for the public schools? Sure, why not!