Hospitals often engage in rebranding exercises in the hope of stimulating business or overcoming adverse publicity. Some might want to borrow from this experience, set forth in a blog posted by Chris Herron Design. (Thanks to Matthew Carroll for posting the link on Facebook.)
3 comments:
Great case study - thanks for sharing!
Many years ago as a young community hospital dept. chair, I was utterly mystified (not to mention skeptical) when our hospital system hired a consultant and went through a great deal of agony just to change their logo. This is a great and humorous insight as to why!
nonlocal
Very clever and only a very slight exaggeration of how rebranding processes seem to work. I especially liked that they attribute the decline in Hell tourism in part to unsatisfactory visitor experiences.
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