Kevin, co-writing with Susan Gay, has set forth a plan and useful thoughts in Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices.
The Foreword is written by Robert Wachter, MD, and the book has many endorsements, including from from Eric Topol, MD, Abraham Verghese, MD, Jerome Groopman, MD, Pamela Hartzband, MD and me. Here's what I said:
"As one of the most prolific practitioners in the world of social media, Kevin Pho's insights for doctors and other health professionals are soundly based on experience. His ability to demystify this arena for others comes from a clear and concise exposition of what is fact and what is fear. His book is an important contribution to creating a more patient-centric healthcare system that is also highly respectful of the knowledge and good intentions of physicians and other clinicians."
It is now available for a limited time pre-order price, here.