A light story today, in the social media arena. If you are on Facebook, you either love or hate FarmVille. I mainly find it annoying when friends tell me they have bought a virtual bushel of virtual soybeans or some such thing. And truly, I just don't get the whole point. But over 18 million people play it every day.
There are 62 million active users -- roughly the population of the United Kingdom (which, by the way, has a total real -- not virtual -- farming workforce of about half a million).
Anyway, Shane Snow has published this post comparing Farmville with Real Farms. We learn, for example, that the average Farmville player is a 43-year-old woman and the average farmer is a 57-year-old man. And so on. It is strangely interesting.