I'm still on some hospital CEO mailing lists and received this postcard yesterday.
I once heard a Harvard business professor describe hospitals as “business cost structures in search of revenue streams.” This advertisement seems to be geared along those lines. I'm not saying this firm is anything but reputable in offering qualified clinical staff. Indeed, the case studies on its website include several with really thoughtful quality programs. But the headline is clearly designed to catch the financially attuned hospital administrator.