Tuesday, November 26, 2013

Ma, can we go to the hospital mall?


Traveling in Chicago recently, I saw these ads on the side of a major hospital.  I was struck by the idea that advertising for a mall was getting equal billing to advertising for orthopaedic services.  Orthopaedics has always been a high profit item for hospitals.  I guess dining and shopping has now reached that same level.

4 comments:

Johann Odermann said...

From Facebook:

Market share, share of voice. With the increased responsibility of healthcare consumers (AKA patients....) in paying for more of their care - hopefully they spend more time researching quality and outcomes than they do on other purchases at malls. Kicker is that depending on their insurance, networks - both provider and hospital - are being trimmed.

Naomi Kaufman Price said...

From Facebook:

But don't order the liver & onions, or the kidney pie. (I have my eye on silk scrubs and a cashmere robe, in case you decide to stop in for some shopping, too.) Which actually gives me an idea: Flash mob. Health care activists, en masse, show up to you know, have a little fun. How about in honor of Abbie & Jerry & the other Yippies? It is Chicago, after all.

e-Patient Dave said...

I do kinda like the idea of "hospimall."

Updated from what I said on FB:

Considering that most hospitals ARE malls - a building where independent unrelated businesses are housed (doctors, who pay rent but do business as they see fit) - I see this a bit differently. (And, I take your point.)

I don't think I'll ever get over how un-served, un-cared-for I felt when I discovered that was the truth about most hospitals, including mine. "You mean you can't make doctors stick to a hospital policy??? What??" Sick.

I mean, it's really, really, all about the doctors, and not the least bit about what serves the person in need. Sick.

Joanne Matro said...

In the Philippines, more and more clinics are being put inside a shopping mall, and those are not just dermatology or eye clinics, but are multi-specialty clinics with emergency rooms and minor surgery rooms.