Tuesday, November 02, 2010
Fresh. Slow. Too Close. Not Yummy.
Let me start by saying that I enjoy the Longwood Galleria and its restaurants and am a regular patron and encourage others to go there. But what did they have in mind by hiring this billboard truck to drive through the Longwood area to advertise?
Why would anyone elect to send a truck through the intersection of Longwood and Brookline Avenues, one of the most congested intersections in the City of Boston?
Traffic congestion is measured by Level of Service, as reflected in the chart below.As you travel down Brookline Avenue on the route taken by this truck, you approach the intersection of Longwood Avenue. It is rated as Level F in the morning and level D in the evening. Here's what the Level F ranking looks like.
It shows an average delay of over 80 seconds (often over 5 minutes), a volume/capacity ratio greater than 1.0, and a queue of almost 400 feet of vehicles waiting to get through the intersection.
There has to be a better way to generate business for these excellent restaurants than by contributing to the congestion.
Posted by Paul Levy at 11/02/2010 10:01:00 PM