Tuesday, June 26, 2012

Goodbye, Orbitz. Hello, Expedia.

Apple Insider reports "Orbitz displaying higher-priced hotels to Macs versus PCs."  Whoa!  Talk about segmenting a market:

Executives for the online travel agency told The Wall Street Journal that their company is testing a system that displays different deals depending on the user's operating system. Orbitz did clarify, though, that it is not offering the same room at different prices and users can always sort options by price.

"Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts," the publication noted Wai Gen Yee, Orbitz's chief scientist, as saying.

Compared to PC users, Mac users are "40% more likely to book a four- or five-star hotel" and generally prefer higher-priced rooms when they book the same hotel as their PC counterparts, according to the report.

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