What a great irony that this post also contained a Google ad from the SEIU for "Eye on BI: High Costs, Patient Problems -- What does Beth Israel have to hide?" SEIU buys these ads to show up when BIDMC is a topic of a search or a website.
What's the difference between the two items on the same webpage? The parents were moved to write their story because of their actual experience in the hospital. Their only motivation in posting the article was gratitude. For example: "Our experience at Beth Israel was amazing. We would like to thank all of our nurses and doctors for making it that way." SEIU, on the other hand does not participate in patient care here and has another motivation.