Wednesday, August 17, 2011

How to rebrand a hospital

Hospitals often engage in rebranding exercises in the hope of stimulating business or overcoming adverse publicity.  Some might want to borrow from this experience, set forth in a blog posted by Chris Herron Design.  (Thanks to Matthew Carroll for posting the link on Facebook.)


Wendy said...

Great case study - thanks for sharing!

Anonymous said...

Many years ago as a young community hospital dept. chair, I was utterly mystified (not to mention skeptical) when our hospital system hired a consultant and went through a great deal of agony just to change their logo. This is a great and humorous insight as to why!


Mark said...

Very clever and only a very slight exaggeration of how rebranding processes seem to work. I especially liked that they attribute the decline in Hell tourism in part to unsatisfactory visitor experiences.